This has changed for 2021. The exercise is very different from the previous years and there is no comparison of choices to be analysed this year. We have a niche creative thinking tool which especially helps with this exercise.
This is a creative thinking exercise but also a practical and feasibility one which mainly assesses how you develop your ideas.
You can use our tool to prompt ideas before you start thinking of their implementation feasibility. Then develop them from there.
This is done by thinking of how you can practically implement our ideas, thinking of all the risks associated with it (consequences of your actions/what could go wrong) and then mitigating these issues.